The New York Wine & Grape Foundation has launched an ambitious program to develop in the Western European market
14/10/2020 - New York is the third-largest wine-producing region in America, with 471 active wineries sharing over 14,000 hectares of vineyards. The geographical area is large, extending over 800 km from East to West.
A cool climate region
There is an incredible amount of diversity in climate and growing conditions across New York State. There are 11 American Viticultural Areas in New York., including Long Island, on the Atlantic coast, and the Hudson Valley, the historic heartland of New York wine. On the border with Canada you will find Niagara and the Champlain Valley; finally you have the Finger Lake AVA, which has established itself as the key region to compete with Germany, Champagne, Austria, and the Loire Valley for the market for cool climate wine styles.
A historical vineyard
Diverse and bold, with a long history stretching back hundreds of years, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States, and producers are drawing on that heritage to produce some of the most exciting wines in the country. Wine has been produced here since the 17th Century and since the 1950s the focus has been on quality. New York has gained a well-deserved reputation as one of the world’s most interesting cool climate wine regions.
The Western European mission
« The mission of the New York Wine & Grape Foundation is to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers and consumers through innovative marketing, research, communication, and advocacy ».
NYWGF have chosen THINK DRINK GLOBAL as their representative in Western Europe, to promote the Market Access Program-funded activities on behalf of the New York wine industry. The three wine PR firms which make up Think Drink Global, R&R Teamwork in London, Vinconnexion in Paris, and O’Donnell Lane in Sonoma, CA, will manage New York wines’ trade- and media-focused marketing and educational programs in Western Europe and also identify trade partners in the key markets.
First event: A series of New York State of Wine webinars, an alternative to trips to the vineyards
The inaugural episode, on 24th September, focused on New York wines and their place in the world. Richard Siddle of The Buyer, the UK’s leading online publication for both the on-trade and the wine and drinks supply chain, led a panel of New York winery representatives who discussed how New York compares to other grape growing regions. The discussion focused on a number of factors from climate, geography and viticulture to the resulting styles of wine produced. Joining Richard were: Aimée Lasseigne New, Brand Ambassador for Lieb Cellars, an 85-acres (34.40 ha) certified sustainable winery on the North Fork of Long Island, NY and their second label Bridge Lane Wine; Christopher Bates, Master Sommelier and owner/operator (together with his wife) of Element Winery in the Finger Lakes. The group was also joined by Rick Rainey, managing partner at Forge Cellars, a Finger Lakes winery specializing in bone dry Riesling and cool climate Pinot Noir from Seneca Lake.
The first successful webinar has taken place and can be watched here: https://www.youtube.com/watch?v=6fccLQrYZj8
The webinar program continues in the coming months and will include the following events that are open to both trade and consumer:
■ 21 Oct – Episode 2: Boldly, Redefined with Felicity Carter
■ 19 Nov – Episode 3: Boldly, Individual with Essi Avellan MW
■ 16 Dec – Episode 4: Boldly, Rooted with Jamie Goode
■ 13 Jan – Episode 5: Boldly, Extreme with Olivier Borneuf (French language only)
■ 17 Feb – Episode 6: Boldly, Sustainable with Pascaline Lepeltier
Zoom registration link: http://bit.ly/ny-state-of-wine-webinar-series
NYGWF – One Keuka Business Park, Suite 208 – Penn Yan,
New York 14527 – USA – (315) 924-3700 – firstname.lastname@example.org – https://www.newyorkwines.co.uk/